When your campaign needs a product or a service outside of the skillset of the candidate, campaign manager or in-house team, it is time to call in a specialized campaign vendor. Your campaign vendor is likely an outsourced subcontractor who is tasked with a specialized role for your campaign. The role of a campaign vendor…
Ads are a critical part of any political campaign, and campaigns often face a hard decision of when or if they should “go negative”. Negative ads directly target one or more candidates in a race and can be particularly harmful to approval numbers. Alternatively, campaigns might choose a contrast ad that focuses more on the…
Parliamentary procedure is a set of rules that govern how meetings, especially legislative or deliberative assemblies, are conducted. It is based on the principles of order, fairness, and efficiency. The purpose of parliamentary procedure is to ensure that meetings are conducted in a way that allows all members to participate and express their views, and…
Spoiler Alert: Money isn’t the only thing you can ask for on your campaign! Oftentimes candidates are so focused on fundraising and voter contact that they forget they can ask for help that isn’t money. Before you skip over a name on your call list, ask yourself if there is something else they can do…
Jump to our style lookbook! Finding the right political campaign attire can be a bit of a balancing act. On one hand, you want to present a professional and polished image that reflects well on your campaign and your goals. On the other hand, you want to be approachable and relatable to the voters you’re…
Lobbyists have been a part of the political process since the beginning of time, and while they don’t always have the best reputation, the truth is that lobbyists can be a valuable resource for candidates. Here are a few reasons why: Lobbyists have access to information Lobbyists are experts in their fields and have access…
Volunteering for a political campaign can be a unique and enriching experience. Whether you are working to elect a candidate you believe in or simply want to get involved in the political process, there are many valuable lessons to be learned as a campaign volunteer. Here are 10 things you can learn while volunteering for…
Understanding how postage works and the price options are critical for running a successful political campaign. When it comes to mailing options for political campaigns, there are several options to choose from. Here are a few of the most important to know: First Class When you buy a stamp, you are most likely buying first-class…
