The Importance of Staying on Message in Politics
Tips for Political and Business Success Staying on message is one of the most critical aspects of effective communication, whether in politics, business, or advocacy. Consistency in messaging doesn’t just mean repeating the same words; it involves aligning your values, vision, and goals into a clear, memorable narrative that resonates with your audience. For those […]
Professional Services Business Should Welcome Political Clients
The U.S. political landscape is constantly evolving, creating new challenges and opportunities for businesses. One significant trend is the rapid increase in spending on political advertising. According to a forecast by GroupM, U.S. election and advocacy advertising will reach an estimated $16 billion next year—a 31.2% jump from the 2020 presidential election. This surge presents […]
Why Every Brand Needs a Political Action Plan
In today’s interconnected world, the boundary between business and politics is increasingly blurred. Brands that once avoided political involvement now face growing expectations to take a stand on critical issues. Whether it’s environmental sustainability, social justice, or regulatory changes, decisions made in the political arena can directly impact a brand’s operations, reputation, and bottom line. […]
Gusto Payroll Software: Our In-Depth Review
Managing payroll is a critical yet complex task for any business, requiring a reliable solution that can handle compliance, employee payments, and record-keeping with ease. Gusto Payroll Software has gained popularity for its user-friendly interface and comprehensive features, making it a go-to choice for many businesses. This Gusto Payroll Software Review is not compensated; however, […]
Understanding Blended Hourly Rate in Political Campaign Businesses
Understanding Blended Hourly Rates in Political Campaign Businesses There are a lot of ways to quote a project, but the two main strategies are hourly and project-based. In the case of hourly, it’s fairly straightforward with a small team doing similar work, but it’s not as easy to quantify when you have a larger team […]
Commission and Markup: Ensuring Accurate Billing for Campaign Vendors
As a campaign vendor, understanding billing practices and the distinction between commission and markup is essential. In this blog post, we’ll explore these concepts in detail and demonstrate how to accurately calculate each option. Gross vs. Net Rates First, let’s clarify the difference between gross and net rates. The gross rate represents the total amount […]
Writing A Press Release 101
Writing a press release is an essential skill for any political professional. It is an effective way to communicate with the media and the public about your campaign’s message, events, and accomplishments. However, it can also be a daunting task, especially if you are new to public relations. In this post, we’ll provide you with […]
Accounting for Small Political Businesses
Running a small political business can be a challenging and time-consuming endeavor. One of the key aspects of managing a successful political business is proper accounting and bookkeeping practices. In this post, we’ll discuss some key considerations that you should keep in mind about accounting for small political businesses. Open a Separate Bank Account One […]