Writing A Press Release 101
Writing a press release is an essential skill for any political professional. It is an effective way to communicate with the media and the public about your campaign’s message, events, and accomplishments. However, it can also be a daunting task, especially if you are new to public relations. In this post, we’ll provide you with […]
Batch Working for Political Campaigns
For most campaigns, there is always more work to do than hours in a day. It is critical to work as efficiently as possible to make the most of your time. Batch working is a productivity technique commonly used by entrepreneurs and small business owners that involves grouping similar tasks together and completing them in […]
Start Your Campaign Email List
As a political candidate, building a strong email list is essential for a successful campaign. Email is the cheapest and easiest way to communicate with your supporters and donors, and it can save you money on postage and other campaign expenses. However, building an email list from scratch can be challenging, especially if you don’t […]
Facebook for Campaigns: Page or Profile?
In today’s digital age, social media has become a crucial tool for political campaigns. With over 2 billion active users, Facebook is one of the most popular social media platforms. However, when using Facebook for campaigns, should you use a profile or a page? We outlined the pros and cons of using a Facebook page […]
Organize Your Contacts
One of the most amazing things about politics is the number of connections you can make! In today’s highly connected world, it’s more important than ever to have a well-organized list of contacts. Whether you are working in politics or planning to run for office, having an organized and up-to-date list of contacts can help […]
Campaign Yard Signs: Know Your Options
Campaign yard signs are a crucial element for spreading a candidate’s message and building name recognition. However, choosing the right type of sign can be a challenge, as there are several options available. Options include polybag signs, cardboard plastic-coated signs, and corrugated plastic yard signs. We laid out the strengths and weaknesses to help you […]
Using Your Personal Vehicle for Work
Using a personal vehicle for work is a common practice, especially for those who work in industries like politics. Before deciding whether to use your personal vehicle for work, here are several factors to consider. Cost of Using Your Personal Vehicle for Work When using a personal vehicle, you will incur expenses such as fuel, […]
What is a campaign vendor?
When your campaign needs a product or a service outside of the skillset of the candidate, campaign manager or in-house team, it is time to call in a specialized campaign vendor. Your campaign vendor is likely an outsourced subcontractor who is tasked with a specialized role for your campaign. The role of a campaign vendor […]
Political Ads: Negative vs. Contrast
Ads are a critical part of any political campaign, and campaigns often face a hard decision of when or if they should “go negative”. Negative ads directly target one or more candidates in a race and can be particularly harmful to approval numbers. Alternatively, campaigns might choose a contrast ad that focuses more on the […]
Campaign Fundraising: 15 Non-Money Asks
Spoiler Alert: Money isn’t the only thing you can ask for on your campaign! Oftentimes candidates are so focused on fundraising and voter contact that they forget they can ask for help that isn’t money. Before you skip over a name on your call list, ask yourself if there is something else they can do […]