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In the ever-evolving digital era, political campaigns are exploring various channels to reach and engage with voters. From social media to TV ads, the options are numerous, but there’s one tool that often goes underappreciated: the email list. Here’s why having an email list is not just a strategy but an imperative for any political […]

email list

Every Political Campaign Needs an Email List

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In the increasingly digital world of politics, email has become a crucial communication tool for reaching voters, donors, and volunteers. However, it’s essential to remember that not all email is created equal. The rules that govern commercial email apply to political campaigns. The primary regulation in this domain is the Controlling the Assault of Non-Solicited […]

Navigating CAN-SPAM

Navigating CAN-SPAM for Political Campaigns

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In-kind donations can be a valuable resource for political campaigns, providing goods or services that might otherwise strain your budget. However, there may be times when you find it necessary to decline an in-kind donation. Here’s a guide on when and how to turn down in-kind donations gracefully: When to Decline an In-Kind Donation Not […]

Decline an In-Kind Donation

Should You Decline an In-Kind Donation?

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Fundraising plays a critical role in every political campaign. Although online crowdfunding and small-dollar donations are becoming increasingly popular, traditional donor meetings remain a significant part of the fundraising process. If you’re an aspiring candidate preparing for your first donor meeting, here are key aspects you should know: 1. Know Your Donor Preparation is key. […]

Donor Meeting

Donor Meeting: Know Before You Go

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Whether you’re eyeing the local city council or dreaming of the White House, running for public office is a significant undertaking. But before you start printing flyers and knocking on doors, consider first stepping into the shoes of a campaign volunteer. Here are compelling reasons why volunteering on a campaign can be a strategic and […]

Volunteering Before You Run

Volunteering Before You Run

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As a candidate seeking to make a difference in the political landscape, one of the most effective tools at your disposal is direct, face-to-face engagement with potential voters. Door-knocking campaigns provide an invaluable opportunity to connect personally with constituents. However, the success of these efforts is heavily reliant on strategic planning and targeted outreach. This […]

Targeted Walk List

Use A Targeted Walk List For Canvassing

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Embarking on a political journey requires more than just knowledge and skills; it demands a deep understanding of one’s purpose, guiding principles, and genuine nature. In this blog post, we will delve into the interconnected concepts of “your why,” “your true north,” and “your most authentic self,” highlighting how they can help you find direction […]

purpose

Discovering Your Purpose: The Intersection of Your Why, True North, and Authentic Self

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In today’s fast-paced political landscape, making a lasting impression on voters is crucial. Effective visual communication is a key component of a successful campaign. Hiring a graphic designer can help you achieve this goal and enhance your campaign’s overall impact. In this blog post, we will discuss five compelling reasons to invest in a graphic […]

Graphic Designer

Hiring a Graphic Designer for Your Campaign

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Writing a press release is an essential skill for any political professional. It is an effective way to communicate with the media and the public about your campaign’s message, events, and accomplishments. However, it can also be a daunting task, especially if you are new to public relations. In this post, we’ll provide you with […]

Writing A Press Release 101

Writing A Press Release 101

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Running a campaign can be an expensive endeavor. You need to pay for staff, advertising, travel expenses, and a host of other expenses. It’s easy for costs to spiral out of control, which is why it’s crucial to have a solid budget in place. However, even the best budget can fall prey to budget creep. […]

Campaign Budget Creep

Campaign Budget Creep