Political Ads: Negative vs. Contrast
Ads are a critical part of any political campaign, and campaigns often face a hard decision of when or if they should “go negative”. Negative ads directly target one or more candidates in a race and can be particularly harmful to approval numbers. Alternatively, campaigns might choose a contrast ad that focuses more on the […]
Campaign Fundraising: 15 Non-Money Asks
Spoiler Alert: Money isn’t the only thing you can ask for on your campaign! Oftentimes candidates are so focused on fundraising and voter contact that they forget they can ask for help that isn’t money. Before you skip over a name on your call list, ask yourself if there is something else they can do […]
Political Campaign Attire
Jump to our style lookbook! Finding the right political campaign attire can be a bit of a balancing act. On one hand, you want to present a professional and polished image that reflects well on your campaign and your goals. On the other hand, you want to be approachable and relatable to the voters you’re […]
Lobbyists Can Help Your Campaign
Lobbyists have been a part of the political process since the beginning of time, and while they don’t always have the best reputation, the truth is that lobbyists can be a valuable resource for candidates. Here are a few reasons why: Lobbyists have access to information Lobbyists are experts in their fields and have access […]
10 Things You Learn as a Campaign Volunteer
Volunteering for a political campaign can be a unique and enriching experience. Whether you are working to elect a candidate you believe in or simply want to get involved in the political process, there are many valuable lessons to be learned as a campaign volunteer. Here are 10 things you can learn while volunteering for […]
Know Your Campaign Postage
Understanding how postage works and the price options are critical for running a successful political campaign. When it comes to mailing options for political campaigns, there are several options to choose from. Here are a few of the most important to know: First Class When you buy a stamp, you are most likely buying first-class […]
Talking to your family about running for office
Running for office is a big decision and one that can greatly impact your personal and professional life. It is important to involve your family in this decision, but telling them can be a difficult conversation. Here are some tips to help you navigate this conversation with your family: Be prepared Before having the conversation, […]
Citizens Academy Provides Valuable Training
A citizens academy educates and engages members of a community about their local government and law enforcement agencies. Programs typically include a series of classes or workshops as well as cover a wide range of topics related to the workings of local government, community safety, and law enforcement. The goal of a citizens academy is […]
Types of Campaign Ads
There are many different types of campaign ads that candidates and political organizations use to promote their candidates and campaigns. Here are some common types: Positive Campaign Ads These ads focus on the positive aspects of the candidate and their campaign, highlighting their accomplishments, experience, and vision for the future. Biographical ads: These ads tell […]
What is an In-kind Contribution?
An in-kind campaign contribution is a non-monetary contribution made to a political campaign. These contributions can take many forms, including goods or services that are provided to the campaign at no cost or a reduced cost. In-kind contributions are subject to the same rules and regulations as monetary contributions and must be reported to the […]