
The First 90 Days of a Campaign Are Not What You Think
For many first-time candidates—and more than a few experienced ones—the first 90 days of a campaign carry outsized expectations. This period is often imagined as
Megan Bedera has spent more than 20 years helping women navigate politics and government. She founded Women Campaign as a way to give back to the industry and support tomorrow’s political leaders and change makers. With her guidance, you can gain the confidence and skills needed to succeed.


For many first-time candidates—and more than a few experienced ones—the first 90 days of a campaign carry outsized expectations. This period is often imagined as

In election years, political participation often gets framed in binary terms: either you are running for office, or you are on the sidelines. That framing

For many women considering a run for office or stepping into a more visible political leadership role, the hesitation sounds responsible on the surface. I

Behind every winning candidate stands a dedicated team—and often, one of the most influential figures on that team is the political campaign consultant. These professionals

At its core, political canvassing is the practice of directly engaging with voters to share a candidate’s message, gather feedback, and encourage participation in an

At its core, political campaign management is the art and science of helping candidates win elections. A campaign functions like a high-pressure startup—with tight deadlines,
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