As political candidate there is a lot to manage on your campaign. From planning your campaign strategy to connecting with constituents, every detail counts. Amidst these numerous responsibilities, the task of purchasing and managing media spots may seem overwhelming. This is where adding a media buyer to your campaign team can make a significant difference […]

Embarking on a political journey requires more than just knowledge and skills; it demands a deep understanding of one’s purpose, guiding principles, and genuine nature. In this blog post, we will delve into the interconnected concepts of “your why,” “your true north,” and “your most authentic self,” highlighting how they can help you find direction […]

In today’s fast-paced political landscape, making a lasting impression on voters is crucial. Effective visual communication is a key component of a successful campaign. Hiring a graphic designer can help you achieve this goal and enhance your campaign’s overall impact. In this blog post, we will discuss five compelling reasons to invest in a graphic […]

Writing a press release is an essential skill for any political professional. It is an effective way to communicate with the media and the public about your campaign’s message, events, and accomplishments. However, it can also be a daunting task, especially if you are new to public relations. In this post, we’ll provide you with […]

Running a campaign can be an expensive endeavor. You need to pay for staff, advertising, travel expenses, and a host of other expenses. It’s easy for costs to spiral out of control, which is why it’s crucial to have a solid budget in place. However, even the best budget can fall prey to budget creep. […]

As a political candidate, you know that building a successful campaign team is key to your success. When it comes to hiring a campaign consultant, it may be tempting to look for someone with a long track record of experience in politics. However, there are also benefits to hiring a consultant who may not have […]

For most campaigns, there is always more work to do than hours in a day. It is critical to work as efficiently as possible to make the most of your time. Batch working is a productivity technique commonly used by entrepreneurs and small business owners that involves grouping similar tasks together and completing them in […]

In today’s world of virtual meetings, video calls have become a crucial part of our professional and political lives. Whether you’re interviewing for a new job, meeting with clients or donors, or connecting with colleagues or constituents, it’s important to consider your video background. A clean and professional background can help you create a positive […]

Political trolls, like any other type of internet trolls, are individuals who intentionally disrupt online discussions with inflammatory and derogatory comments. They thrive on eliciting strong emotional responses from others, often through the use of offensive language, personal attacks, or baseless accusations. While it can be tempting to engage and attempt to set the record […]

When running a political campaign, candidates must decide how to effectively communicate with voters. Positive messaging can be effective in highlighting a candidate’s strengths and accomplishments. Sometimes negative messaging is necessary to expose an opponent’s weaknesses or questionable behavior. This is especially true when the opponent has a history of dishonesty or other negative qualities. […]