In politics, perception often becomes reality. That’s why getting your message on the record is one of the most powerful tools your campaign can use. While social media posts disappear in the constant scroll, and conversations in the community can easily turn into rumors, a press release transforms your message into something official. It’s no longer hearsay—it’s fact.
What Is a Press Release?
A press release is a short, official statement sent to the media to announce something newsworthy. For political campaigns, this might include:
- Announcing your candidacy
- Sharing fundraising totals
- Highlighting endorsements
- Publicizing events or rallies
- Responding to breaking news or controversies
For a step-by-step breakdown of how to craft one, see our guide: Writing a Press Release 101.
Why Campaign Press Releases Are Essential
1. They Put Your Message on the Record
Once you release your campaign press release, your position is documented. Reporters can cite it, voters can reference it, and your words are preserved in the public conversation. This makes press releases an essential defense against rumors, mischaracterizations, or opposition attacks. When your message is clearly on the record, there is no ambiguity.
2. Press Releases Establish Credibility
When voters see your name in the news, it feels more legitimate than when they only see it on social media. Media coverage signals seriousness. Press releases create the foundation for that coverage, allowing your campaign to appear professional and prepared.
3. They Help Control the Narrative
If you don’t tell your story, someone else will. Campaign press releases give you the first word on key developments in your campaign. Whether it’s announcing a major endorsement or clarifying your stance on an issue, a press release ensures your version of events is part of the public record.
4. Journalists Depend on Them
Reporters work on tight deadlines and need reliable sources. A concise, well-written press release makes their job easier. By consistently providing clear information, your campaign becomes a trusted resource—and that trust can lead to more coverage in the long run.
5. Press Releases Expand Your Reach
One release can spread across news outlets, community newsletters, and local blogs, multiplying your visibility. Even if every journalist doesn’t write a full story, your press release often gets published as-is, putting your words directly in front of voters.
Building a Habit of Sending Press Releases
Press releases shouldn’t be reserved only for big announcements. A steady rhythm of communication—about events, policy positions, endorsements, and campaign milestones—keeps your name in the news and ensures that voters hear your story from you first.
If you need help getting started, we’ve created a resource with templates and tips: the Press Release Power Pack. It’s designed to save time and make sure your campaign’s communications are always professional and on the record.
Campaigns are about more than knocking on doors or running ads. They are about shaping public perception—and nothing shapes perception faster than information that’s officially on the record. By making press releases a consistent part of your campaign strategy, you safeguard your reputation, command the narrative, and ensure that voters hear the truth directly from you.
