The U.S. political landscape is constantly evolving, creating new challenges and opportunities for businesses. One significant trend is the rapid increase in spending on political advertising. According to a forecast by GroupM, U.S. election and advocacy advertising will reach an estimated $16 billion next year—a 31.2% jump from the 2020 presidential election. This surge presents […]

In today’s interconnected world, the boundary between business and politics is increasingly blurred. Brands that once avoided political involvement now face growing expectations to take a stand on critical issues. Whether it’s environmental sustainability, social justice, or regulatory changes, decisions made in the political arena can directly impact a brand’s operations, reputation, and bottom line. […]