BlogBusiness

Professional Services Business Should Welcome Political Clients

The U.S. political landscape is constantly evolving, creating new challenges and opportunities for businesses. One significant trend is the rapid increase in spending on political advertising. According to a forecast by GroupM, U.S. election and advocacy advertising will reach an estimated $16 billion next year—a 31.2% jump from the 2020 presidential election. This surge presents…

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BlogBusiness

Why Every Brand Needs a Political Action Plan

In today’s interconnected world, the boundary between business and politics is increasingly blurred. Brands that once avoided political involvement now face growing expectations to take a stand on critical issues. Whether it’s environmental sustainability, social justice, or regulatory changes, decisions made in the political arena can directly impact a brand’s operations, reputation, and bottom line.…

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