What You Need to Know About 10DLC Political Texting Rules
Text messaging has become a core communication tool for political campaigns. It is fast, direct, and effective. However, recent changes to 10DLC regulations have altered how campaigns are allowed to use text messaging—and the consequences of ignoring those changes can be significant. Many campaigns are still operating under outdated assumptions. Others are unaware that the […]
What Most People Get Wrong About Contacting An Elected Official
For many people, contacting an elected official feels like something you’re either qualified to do—or not. They imagine needing the right language. The right issue knowledge. The right tone. They worry about bothering someone, saying the wrong thing, or being dismissed entirely. So they wait. Or they assume it only matters during an election year. […]
Your Campaign Announcement Press Release Is How You Claim the Moment
Most campaigns do not start with a big announcement. Instead, they start with a conversation. Someone asks if you are really running. A supporter shares the news before you have said it publicly. A reporter sends a quick email asking for confirmation. Suddenly, your campaign is “out there,” but nothing feels official yet. That is […]
A DIY Campaign Starts With Radical Honesty
Often a DIY political campaign begin quietly. A candidate sits at a kitchen table, looks at filing deadlines, checks a bank balance, and thinks, I can handle this—at least for now. That instinct is understandable. Early on, the workload feels manageable. The race still feels theoretical. Optimism fills the gaps where structure has not yet […]
Caring Deeply Without Burning Out in Politics
Caring deeply about politics is not a liability. In fact, it is often the reason women step into civic life in the first place. Care fuels advocacy, persistence, and courage. It sharpens attention to injustice and sustains work that rarely comes with recognition. However, care without boundaries can become unsustainable. Burning out in politics does […]
If Everything Feels Urgent, Nothing Is Strategic
By late January of an election year, many women in politics describe the same experience: everything feels urgent. Emails stack up quickly. Advice arrives from every direction. Deadlines appear to multiply overnight. Nearly every conversation ends with some version of you should already be doing this. Urgency often disguises itself as progress. However, when everything […]
The First 90 Days of a Campaign Are Not What You Think
For many first-time candidates—and more than a few experienced ones—the first 90 days of a campaign carry outsized expectations. This period is often imagined as fast-paced, public-facing, and decisive. Candidates expect momentum, clarity, and immediate validation that they made the right choice. That expectation sets campaigns up for unnecessary anxiety. In reality, the first 90 […]
Not Running This Year? You’re Still Building Political Power
In election years, political participation often gets framed in binary terms: either you are running for office, or you are on the sidelines. That framing misses reality—and it undermines long-term leadership development. For many women, choosing not to run this year reflects strategy, not retreat. When approached intentionally, this period can become one of the […]
If You’re Waiting to Feel “Ready,” You’re Asking the Wrong Question
For many women considering a run for office or stepping into a more visible political leadership role, the hesitation sounds responsible on the surface. I just don’t feel ready yet. It is a phrase rooted in self-awareness, not apathy. But in politics, waiting to feel ready often delays the very actions that would create readiness […]
Political Campaign Consultant: The Strategist Behind Every Successful Campaign
Behind every winning candidate stands a dedicated team—and often, one of the most influential figures on that team is the political campaign consultant. These professionals serve as the architects of modern campaigns, blending strategic insight, data analysis, and communication expertise to help candidates connect with voters and achieve victory. But what exactly does a political […]