Facebook for Campaigns: Page or Profile?
In today’s digital age, social media has become a crucial tool for political campaigns. With over 2 billion active users, Facebook is one of the most popular social media platforms. However, when using Facebook for campaigns, should you use a profile or a page? We outlined the pros and cons of using a Facebook page […]
Campaign Yard Signs: Know Your Options
Campaign yard signs are a crucial element for spreading a candidate’s message and building name recognition. However, choosing the right type of sign can be a challenge, as there are several options available. Options include polybag signs, cardboard plastic-coated signs, and corrugated plastic yard signs. We laid out the strengths and weaknesses to help you […]
Using Your Personal Vehicle for Work
Using a personal vehicle for work is a common practice, especially for those who work in industries like politics. Before deciding whether to use your personal vehicle for work, here are several factors to consider. Cost of Using Your Personal Vehicle for Work When using a personal vehicle, you will incur expenses such as fuel, […]
Organize Your Contacts
One of the most amazing things about politics is the number of connections you can make! In today’s highly connected world, it’s more important than ever to have a well-organized list of contacts. Whether you are working in politics or planning to run for office, having an organized and up-to-date list of contacts can help […]
What is a campaign vendor?
When your campaign needs a product or a service outside of the skillset of the candidate, campaign manager or in-house team, it is time to call in a specialized campaign vendor. Your campaign vendor is likely an outsourced subcontractor who is tasked with a specialized role for your campaign. The role of a campaign vendor […]
Political Ads: Negative vs. Contrast
Ads are a critical part of any political campaign, and campaigns often face a hard decision of when or if they should “go negative”. Negative ads directly target one or more candidates in a race and can be particularly harmful to approval numbers. Alternatively, campaigns might choose a contrast ad that focuses more on the […]
Campaign Fundraising: 15 Non-Money Asks
Spoiler Alert: Money isn’t the only thing you can ask for on your campaign! Oftentimes candidates are so focused on fundraising and voter contact that they forget they can ask for help that isn’t money. Before you skip over a name on your call list, ask yourself if there is something else they can do […]
Political Campaign Attire
Jump to our style lookbook! Finding the right political campaign attire can be a bit of a balancing act. On one hand, you want to present a professional and polished image that reflects well on your campaign and your goals. On the other hand, you want to be approachable and relatable to the voters you’re […]
Lobbyists Can Help Your Campaign
Lobbyists have been a part of the political process since the beginning of time, and while they don’t always have the best reputation, the truth is that lobbyists can be a valuable resource for candidates. Here are a few reasons why: Lobbyists have access to information Lobbyists are experts in their fields and have access […]
Know Your Campaign Postage
Understanding how postage works and the price options are critical for running a successful political campaign. When it comes to mailing options for political campaigns, there are several options to choose from. Here are a few of the most important to know: First Class When you buy a stamp, you are most likely buying first-class […]