As a political candidate, building a strong email list is essential for a successful campaign. Email is the cheapest and easiest way to communicate with your supporters and donors, and it can save you money on postage and other campaign expenses. However, building an email list from scratch can be challenging, especially if you don’t […]

When running a political campaign, candidates must decide how to effectively communicate with voters. Positive messaging can be effective in highlighting a candidate’s strengths and accomplishments. Sometimes negative messaging is necessary to expose an opponent’s weaknesses or questionable behavior. This is especially true when the opponent has a history of dishonesty or other negative qualities. […]

When it comes to choosing to go with polybag signs, cardboard plastic-coated signs, and corrugated plastic yard signs for your political campaign, there are several factors to consider, including your budget, the length of your campaign, and the message you want to convey. Here are some additional tips to help you make an informed decision: […]

In today’s digital age, social media has become a crucial tool for political campaigns. With over 2 billion active users, Facebook is one of the most popular social media platforms. However, when using Facebook for campaigns, should you use a profile or a page? We outlined the pros and cons of using a Facebook page […]

Campaign yard signs are a crucial element for spreading a candidate’s message and building name recognition. However, choosing the right type of sign can be a challenge, as there are several options available. Options include polybag signs, cardboard plastic-coated signs, and corrugated plastic yard signs. We laid out the strengths and weaknesses to help you […]

Using a personal vehicle for work is a common practice, especially for those who work in industries like politics. Before deciding whether to use your personal vehicle for work, here are several factors to consider. Cost of Using Your Personal Vehicle for Work When using a personal vehicle, you will incur expenses such as fuel, […]

One of the most amazing things about politics is the number of connections you can make! In today’s highly connected world, it’s more important than ever to have a well-organized list of contacts. Whether you are working in politics or planning to run for office, having an organized and up-to-date list of contacts can help […]

When your campaign needs a product or a service outside of the skillset of the candidate, campaign manager or in-house team, it is time to call in a specialized campaign vendor. Your campaign vendor is likely an outsourced subcontractor who is tasked with a specialized role for your campaign. The role of a campaign vendor […]

Ads are a critical part of any political campaign, and campaigns often face a hard decision of when or if they should “go negative”. Negative ads directly target one or more candidates in a race and can be particularly harmful to approval numbers. Alternatively, campaigns might choose a contrast ad that focuses more on the […]

Spoiler Alert: Money isn’t the only thing you can ask for on your campaign! Oftentimes candidates are so focused on fundraising and voter contact that they forget they can ask for help that isn’t money. Before you skip over a name on your call list, ask yourself if there is something else they can do […]