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As political candidate there is a lot to manage on your campaign. From planning your campaign strategy to connecting with constituents, every detail counts. Amidst these numerous responsibilities, the task of purchasing and managing media spots may seem overwhelming. This is where adding a media buyer to your campaign team can make a significant difference […]

media buyer

A Media Buyer Adds Value to Your Campaign

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As a campaign vendor, understanding billing practices and the distinction between commission and markup is essential. In this blog post, we’ll explore these concepts in detail and demonstrate how to accurately calculate each option. Gross vs. Net Rates First, let’s clarify the difference between gross and net rates. The gross rate represents the total amount […]

commission and markup

Commission and Markup: Ensuring Accurate Billing for Campaign Vendors