Political Contrast Ads
5 Reasons They Are More Effective Than Negative Ads When it comes to political campaigns, the advertising strategy you choose can make or break your message. One of the most effective tools is the political contrast ad. Unlike negative ads, which focus solely on attacking an opponent, political contrast ads compare candidates by highlighting your […]
Political Ads: Negative vs. Contrast
Ads are a critical part of any political campaign, and campaigns often face a hard decision of when or if they should “go negative”. Negative ads directly target one or more candidates in a race and can be particularly harmful to approval numbers. Alternatively, campaigns might choose a contrast ad that focuses more on the […]