The U.S. political landscape is constantly evolving, creating new challenges and opportunities for businesses. One significant trend is the rapid increase in spending on political advertising. According to a forecast by GroupM, U.S. election and advocacy advertising will reach an estimated $16 billion next year—a 31.2% jump from the 2020 presidential election. This surge presents […]

When your campaign needs a product or a service outside of the skillset of the candidate, campaign manager or in-house team, it is time to call in a specialized campaign vendor. Your campaign vendor is likely an outsourced subcontractor who is tasked with a specialized role for your campaign. The role of a campaign vendor […]