Organize Your Contacts
One of the most amazing things about politics is the number of connections you can make! In today’s highly connected world, it’s more important than ever to have a well-organized list of contacts. Whether you are working in politics or planning to run for office, having an organized and up-to-date list of contacts can help […]
What is a campaign vendor?
When your campaign needs a product or a service outside of the skillset of the candidate, campaign manager or in-house team, it is time to call in a specialized campaign vendor. Your campaign vendor is likely an outsourced subcontractor who is tasked with a specialized role for your campaign. The role of a campaign vendor […]
Political Ads: Negative vs. Contrast
Ads are a critical part of any political campaign, and campaigns often face a hard decision of when or if they should “go negative”. Negative ads directly target one or more candidates in a race and can be particularly harmful to approval numbers. Alternatively, campaigns might choose a contrast ad that focuses more on the […]
Campaign Fundraising: 15 Non-Money Asks
Spoiler Alert: Money isn’t the only thing you can ask for on your campaign! Oftentimes candidates are so focused on fundraising and voter contact that they forget they can ask for help that isn’t money. Before you skip over a name on your call list, ask yourself if there is something else they can do […]
Political Campaign Attire
Jump to our style lookbook! Finding the right political campaign attire can be a bit of a balancing act. On one hand, you want to present a professional and polished image that reflects well on your campaign and your goals. On the other hand, you want to be approachable and relatable to the voters you’re […]
Lobbyists Can Help Your Campaign
Lobbyists have been a part of the political process since the beginning of time, and while they don’t always have the best reputation, the truth is that lobbyists can be a valuable resource for candidates. Here are a few reasons why: Lobbyists have access to information Lobbyists are experts in their fields and have access […]
Know Your Campaign Postage
Understanding how postage works and the price options are critical for running a successful political campaign. When it comes to mailing options for political campaigns, there are several options to choose from. Here are a few of the most important to know: First Class When you buy a stamp, you are most likely buying first-class […]
Talking to your family about running for office
Running for office is a big decision and one that can greatly impact your personal and professional life. It is important to involve your family in this decision, but telling them can be a difficult conversation. Here are some tips to help you navigate this conversation with your family: Be prepared Before having the conversation, […]
Send Thank You Notes to Your Donors!
Why Thank You Notes for Political Donations Matter When donors contribute to a political campaign, they’re not just giving money—they’re making an investment in a vision they believe in. A personalized thank you note goes beyond basic acknowledgment; it shows genuine gratitude and solidifies the importance of their support. In the competitive realm of politics, […]
Kate Wasson: Political Burnout
By: Kate Wasson What is Political Burnout? According to Pew Research, about two-thirds of Americans feel worn out by the political climate. This feeling of being ‘worn out’ is most commonly referred to as burnout. Regardless of political party, burnout is common, however there is very little conversation regarding the topic. In a journal by […]