Campaign

Perfect Lighting for Your Video Calls

Woman with ring light for political video lighting

We have all been there when the video call goes live and the speaker’s lighting is less than ideal. In politics today, video calls have become more and more common, and it is critical for you to be set up for a professional political video lighting at a moment’s notice. To help you put your […]

How to Write an Impactful Political Letter to the Editor

A political letter to the editor can be a powerful way to publicly support a campaign, address important issues, and reach a broad audience. These letters, published in newspapers and online, often shape readers’ opinions and rally support for candidates or causes. Here’s how to write a compelling letter that captures attention and inspires action. […]

SMART Goals for Political Campaigns

When it comes to setting goals, it’s important to make sure they are specific, measurable, achievable, relevant, and time-bound. These goals, often referred to as “SMART goals,” help to ensure that you are setting yourself (and your campaign) up for success by providing a clear roadmap for what you want to accomplish. A specific goal […]

Political Campaign Team Roles

Political campaigns are complex and rely on a range of dedicated roles. Each position contributes uniquely to the campaign’s success by bringing in specific skills and a commitment to shared goals. Here is a closer look at the essential roles in a political campaign: 1. Candidate The candidate is the campaign’s central figure. They are […]

Send Thank You Notes to Your Donors!

Why Thank You Notes for Political Donations Matter When donors contribute to a political campaign, they’re not just giving money—they’re making an investment in a vision they believe in. A personalized thank you note goes beyond basic acknowledgment; it shows genuine gratitude and solidifies the importance of their support. In the competitive realm of politics, […]

Why Are You Running? Tips For Identifying Your Political Purpose

Having a clear “why” or purpose for running for office is an important aspect of any political campaign. Your “why” should be your driving force and the reason you are motivated to seek public office. It should be meaningful to you and that resonates with voters. Here are some tips for identifying your “why” for […]

Finding a Political Mentor

Finding a political mentor can be a valuable asset for anyone looking to enter the world of politics or advance their career in the field. A political mentor can provide guidance, support, and valuable insights that can help you navigate the often complex and competitive world of politics. Here are some steps you can take […]

Campaign Colors: It doesn’t have to be Red or Blue

In a political campaign, the use of color can be a powerful tool for conveying messages, creating a cohesive brand identity, and differentiating your campaign from others. However, the choice of campaign colors is ultimately a personal decision for the candidate and their campaign team and should be based on what resonates with the candidate […]

Make Political Involvement Your New Year’s Resolution

New Year’s resolutions are a great way to set goals and make positive changes in your life. If your resolution is to get more involved in politics, there are several steps you can take to help you stay on track and achieve your goal. Setting New Year’s resolutions can be exciting, but you have to […]

Kate Wasson: Political Burnout

By: Kate Wasson What is Political Burnout? According to Pew Research, about two-thirds of Americans feel worn out by the political climate. This feeling of being ‘worn out’ is most commonly referred to as burnout. Regardless of political party, burnout is common, however there is very little conversation regarding the topic. In a journal by […]