In the ever-evolving digital era, political campaigns are exploring various channels to reach and engage with voters. From social media to TV ads, the options are numerous, but there’s one tool that often goes underappreciated: the email list. Here’s why having an email list is not just a strategy but an imperative for any political […]

Politics is, by its very nature, a competitive field. When Election Day comes, there can only be one winner. It’s no surprise, then, that many involved in politics can fall into what is known as a scarcity mindset – the belief that resources and opportunities are limited. However, a shift in mindset can offer a […]

In the increasingly digital world of politics, email has become a crucial communication tool for reaching voters, donors, and volunteers. However, it’s essential to remember that not all email is created equal. The rules that govern commercial email apply to political campaigns. The primary regulation in this domain is the Controlling the Assault of Non-Solicited […]

In-kind donations can be a valuable resource for political campaigns, providing goods or services that might otherwise strain your budget. However, there may be times when you find it necessary to decline an in-kind donation. Here’s a guide on when and how to turn down in-kind donations gracefully: When to Decline an In-Kind Donation Not […]

Political campaigns are whirlwinds of activity, involving countless tasks from organizing events to crafting messages. In the heat of the action, it’s essential not to overlook one crucial aspect: ensuring you keep your political workplace legal. Here’s why this is important and some key considerations for political professionals. 1. Why a Legal Workplace Matters Respecting […]

Fundraising plays a critical role in every political campaign. Although online crowdfunding and small-dollar donations are becoming increasingly popular, traditional donor meetings remain a significant part of the fundraising process. If you’re an aspiring candidate preparing for your first donor meeting, here are key aspects you should know: 1. Know Your Donor Preparation is key. […]

Whether you’re eyeing the local city council or dreaming of the White House, running for public office is a significant undertaking. But before you start printing flyers and knocking on doors, consider first stepping into the shoes of a campaign volunteer. Here are compelling reasons why volunteering on a campaign can be a strategic and […]

As political candidate there is a lot to manage on your campaign. From planning your campaign strategy to connecting with constituents, every detail counts. Amidst these numerous responsibilities, the task of purchasing and managing media spots may seem overwhelming. This is where adding a media buyer to your campaign team can make a significant difference […]

In the ever-evolving digital world, a new phenomenon has emerged that poses significant challenges to the realm of politics: deepfake technology. Deepfakes are synthetic media in which a person’s likeness is replaced with another’s, creating an almost indistinguishable false reality. This technology has been making waves for its potential misuse, particularly in the context of […]

As a candidate seeking to make a difference in the political landscape, one of the most effective tools at your disposal is direct, face-to-face engagement with potential voters. Door-knocking campaigns provide an invaluable opportunity to connect personally with constituents. However, the success of these efforts is heavily reliant on strategic planning and targeted outreach. This […]